In the UK and across the globe, more and more reports of threats to public safety and tragic events feature in the news. One might expect that business travellers would be more concerned about this than anything else as they travel to unique meeting venues throughout the world. But according to recent research carried out by Carlson Wagonlit Travel, European business travellers are less worried about safety than the rest of the world.
In the Asia Pacific, 56% of respondents rated safety and security a concern, while in the Americas the figure was 47%. By contrast, the figure among European respondents was 37%. In the European list of concerns, safety ranked lower than forgetting something needed for work, losing an important item, being attacked or robbed and adverse weather conditions.
Simon Nowroz, Carlson Wagonlit Travel’s chief marketing officer, offered a possible explanation for the lower rates of concern.
We found that, yes, the world seems scarier at times – but travellers believe they have more tools at their disposal to keep them informed and safe.
A CWT Connected Traveller survey seems to echo these sentiments, where 67% of respondents believed travel is safer today thanks to the tools they have to mitigate the risks. 70% travellers made use of their employer’s safety protocols such as emergency contact profiles and traveller tracking.
However, it should not be forgotten that even among European respondents more than a third of those surveyed did rank safety concerns highly. And a more worrying figure emerged from the CWT Connected Traveller Survey, which showed that 1 in 5 travellers had cancelled a trip due to safety concerns. As security continues to feature in the media, the challenge for the corporate events industry is to find ways of providing reassurance.