IBTM Trends Watch is predicting that 2018 will be a bright year for the global meetings and events industry, which is good news for unique conference venues across the world. In a report unveiled at IBTM World in Barcelona, findings suggest that the past few years of geopolitical and economic instability has led to a renewed level of confidence as the industry focuses on getting on with the job.

Read more: IBTM predicts a bright year ahead

For many in the corporate world, they are flooded with event invitations throughout the year. With so many to choose from they can start to blur into one, providing a challenge to events industry professionals who want to make sure their event stands out from the crowd. Personalising attendee experiences is one way to drive up turnout figures and ensure that your event is remembered positively.

Read more: Drive events success with personalisation
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