What are HCCE’s objectives?
The main objective of the Historic Conference Centres of Europe (HCCE) is to increase international and national awareness of the facilities available in our historic conference centres. The members of HCCE strengthen their brand name while they expand their services to national, regional and international clients.
For Members to work together to share experience, knowledge and know-how in areas such as management, construction in heritage buildings and finances.
What is HCCE’s marketing strategy?
HCCE presents a beneficial marketing platform that creates genuine business activities and opportunities. We strengthen the marketing positions of our member centres by promoting them worldwide through our extensive business contacts, alliances and strategic partnerships.
HCCE membership signifies a quality brand and is an endorsement of a unique historic property that is professionally managed with modern meeting facilities and the latest technology. In short, HCCE is a brand name on which MICE planners can rely.
International HCCE branding is also a great asset for members wishing to increase their profile beyond local markets to regional and national markets.
The association is focused on developing marketing and sales activities in co-operation with its members. The focus of HCCE’s marketing strategy is the international meeting, incentive, convention and exhibition (MICE) market.
Together we are stronger
The key to HCCE is working together because members are not competitors, members are collaborators. Sharing experiences, best practice, opportunities and making our financial resources go much further than if they were to buy them individually.
Building awareness to generate opportunities and grow business
HCCE utilises a range of marketing channels to make MICE decision makers aware of our network of venues. Some of these are traditional and some reflect the changing world and way potential clients source venues and destinations.
The key is consistency of brand and message.
Events - exhibitions - sales drives
HCCE believe in face-to-face meeting and as such HCCE looks to be at key events for our sector such as IMEX, BBTOnline and infoTAG Berlin. In addition HCCE hosts events inviting key decision makers to meet us at stunning venues. We also take HCCE to buyers by combining client events and sales meetings with opportunities to go and make sales calls to buyers at their offices.
Advertising - public relations
HCCE chooses vehicles both traditional and different to position the HCCE brand and give members a chance to experience alternative platforms such as easyJet’s inflight magazine. Together with traditional platforms such as The European and IMEX show catalogue, we look to maximise the reach of member investments.
Working with members, HCCE look to create and/or distribute articles about HCCE venues - from new appointments to investments in infrastructure and the hosting of key events. Because HCCE share press contacts we can promote releases to media that your normal PR partner may not know.
Digital - social media - HCCE website - online blogging
A key area for marketing and one HCCE embraces. The HCCE web portal can be edited by HCCE members and content immediately broadcast to HCCE social media platforms. These in turn can be accessed by member contributors to add news and photos taking place in real time.
HCCE news is also distributed through specialist bloggers like MICEboard.com and HCCE’s own 5000+ database of MICE and press contacts within a bi-monthly enewsletter. This is one of the key assets of members and reflects nearly 20 years of collaboration within HCCE.