Central Hall Westminster, the largest conference facility in Central London, is marking its upcoming 100th anniversary with a new brand identity, designed to help take the venue forward into its second century.
The venue will roll out the new identity across every element of its communications, including the branding of the building, and all marketing materials by the beginning of May.
"As Central Hall Westminster enters its second century we believe it is the right time to freshen up our identity," commented marketing manager Maria Schuett: "The move symbolises the way in which we are keen to look forward to the future, and continue adding to the venue's incredible story. We have a history that is unrivalled and should rightly be celebrated, but we are also still planning for the years ahead of us, mixing a proud tradition with modern innovation."